Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it ...

However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – ...

In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside exchange partners to its dynamic allocation product. The feature ...

Google's header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been ...