Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our ...

Google started rolling out new image optimization tools for Performance Max (PMax) campaigns. The feature, first announced last month, gives Google’s AI more control over how images appear in your ads ...

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although ...

When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the rules change and ...