The term ASMR was given by the founder of ASMR Research and Support, Jennifer Allen, who defined it as "a physical sensation characterised by a pleasurable tingling that typically begins in the head ...

In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...