Dupe culture continues to grow in popularity as consumers share their favorite knockoff products that resemble recognizable name-brand products for a fraction of the price. With rising costs of ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

Now, with the prices almost equal, you decide to purchase the name-brand cereal instead of the generic. Over time, many other shoppers make the same choice, and demand for generic cereals dries up.

Whether you're single or married, have a large or small family, finding ways to save money is always a good idea. And with so many generic options out there these days, it's often tempting to just buy ...

What do you associate with the word "generic?" Do the words "inferior" or "tastes like cardboard" come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...

One can save you money, but which one tastes better? WINK News’ Consumer Reporter Allison Gormly is helping you Make Ends Meet by putting cereal to the test. Buying name-brand is a family tradition ...