The Mississippi River near the Stone Arch Bridge in Minneapolis. CATHY WURZER: Explore Minnesota is launching a new ad campaign today called the Star of the North. And it's not just to get folks to ...

The ads in the new 'Star of the North' campaign aim to draw more visitors and new residents, and will launch March 4 in 22 states and Canada Lauren Bennett McGinty, the executive director of Explore ...

The campaign will include national advertisements to promote tourism and recruit talent to Minnesota targeting workers in the technology, health and wellness, education and high-tech manufacturing.

Minnesota’s tourism promotion office is set debut a new marketing campaign to lure visitors to the state. Explore Minnesota’s annual statewide conference kicked off Tuesday with a look at the ...

ROCHESTER — Minnesotans got a first look Tuesday at the state’s new ads touting tourism and a move to the Land of 10,000 Lakes that will launch in March — the largest nationwide marketing campaign the ...