Tim Barker of the Orlando Sentinel sums up the current brouhaha over so-called stealth advertising, asking industry veterans if the practice has hit its peek, and whether it may be an inappropriate ...
The Consumer Affairs Agency is set to regulate what is known as stealth marketing, a practice in which companies promote ...
Stealth advertising—marketing that is indistinguishable from other content—is a growing problem for children and teens and one that is attracting the attention of federal regulators. That is a big ...
One year ago, the Federal Trade Commission (FTC) hosted a workshop titled "Protecting Kids from Stealth Advertising in Digital Media" to address the merging of advertising and content in the digital ...
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