The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...

Read the original article on Purewow. Any parent who’s gotten in on the Elf on the Shelf craze has been there: What started out as a fun tradition—starting out in late November or Dec. 1, you place ...

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

Over a third of American families with young children have a “friendly scout elf.” The majority of parents think it’s a fun tradition to hide their little toy elf each night and tell their children ...