These terms are invented or made-up words with no prior meaning. Examples: Kodak, Exxon, Xerox Legal status: Inherently distinctive, strongest protection. These terms are real words used in an ...

Selecting a brand name for a company or its products or services is often one of the most challenging and complex initiatives that a company can undertake. At the heart of the issue is the desire to ...

Suppose you want to register a trademark that identifies a source of goods/services for your business. What if the trademark describes an ingredient, quality, feature, function, characteristic, or ...

Sound marks continue to spark the interest of brand owners—particulary in competitive sectors such as food—but successful registration relies on inherent distinctiveness, explains Joana Fialho Pinto ...

Brands now have a better idea of what will pass the test after the EU General Court set a new threshold for distinctiveness, explains João Pereira Cabral of Inventa. On September 10, 2025, the EU ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Israel has signed the following international treaties: the Paris Convention for the Protection of Industrial Property (1883), Stockholm (1967); the Agreement on Trade-Related Aspects of Intellectual ...

The trademark registration process in Thailand is complex and time-consuming. The examiner in Thailand has a unique approach to considering whether a trademark is distinctive. More interesting is what ...