When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Having advised on the launch of dozens of restaurant loyalty programs, I’ve witnessed the transformative power of a well-executed loyalty strategy. However, based on my experience on the brand side, ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

In today's competitive dining landscape, winning a customer's loyalty is no longer just about good food, it's about creating value, memorable experiences, and repeat engagement. Restaurants are ...