Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Major demographic shifts are expected to reverberate in U.S. consumer spending over the next decade, according to a new report from The Conference Board. The research, titled, “The Impact of ...

A report from the University of Maryland’s Do Good Institute flashes some ominous signals for charities. Trends among young adults — ages 22 to 35 — suggest that some of the demographic groups ...

The US workforce has undergone a profound demographic transition in recent decades: it has aged significantly, and the share of workers with a college education has steadily risen. This blog post ...

Demographics are perhaps some of the most important indicators for the housing market. An area’s demographics can impact housing demand, where builders operate, what type of housing product is ...