In a move to streamline the messy and inefficient processes of programmatic buying, The Trade Desk is creating a new way for advertisers to create deal IDs-a unique code that connects advertisers and ...

Trade Desk (NasdaqGM:TTD) has entered into a partnership with Agoda, its first online travel agency collaboration in the Asia Pacific region. The agreement allows advertisers to use Agoda's first ...

The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai. For The Trade Desk, about 90% of campaigns using ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...