April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

Dozing off is a challenge for most, but some have found an unorthodox yet effective means to achieve sleep: ASMR. This ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Watch as lava nuggets, glass broccoli and liquid glitter eaten in this incredibile AI mukbang video! The close-up visuals and asmr mouth sounds make for a unique experience. ENJOY🌈 (best enjoyed with ...

The owner of the UK's first ASMR clinic charges up to £100 to pretend-brush people's hair - and says the practice helps anxiety, ADHD and insomnia patients. Kellie Ripley, 46, opened the ASMR Live ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...