DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...
Deadline.com

Netflix Co-Chief Ted Sarandos Says It Will Soon Be “Much More Common” For Streaming Data To Be “Fully Transparent,” As With Metrics Like Box Office, TV Ratings And ...

Netflix Co-CEO Ted Sarandos expects streaming data to become “much more transparent” in the near term, conforming with metrics for movies, TV and music. Speaking on the company’s third-quarter ...
TheWrap

DGA Contract Vote Marks a Crossroads in Fight Over Streaming Data Transparency

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Subscribe to WrapPRO. As part of its agreement with Hollywood studios, the Directors Guild of America ...