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AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Acquiring a customer is expensive. Losing one is even more costly. But companies can build sustainable growth not only by expanding their customer base but also by extending the value derived from ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Rocket CRM has announced an expanded focus on its marketing automation system, highlighting the increasing importance of streamlined communication, structured customer engagement, and data-supported ...