A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Who owns bank customers' data? It's a murky legal question, and answering it will determine the relationship between banks and fintechs in a future of open banking, writes Gene Ludwig. Whose data is ...

The suit may help set the terms of engagement for AI agents as they take on more of the shopping tasks currently handled by human beings. Amazon has filed a federal lawsuit against artificial ...