In today's digital landscape, marketing leaders are constantly juggling myriad tasks, from crafting compelling campaigns to analyzing intricate data sets in an effort to create an inflection point of ...

Social marketing theory is a communications discipline that focuses on using marketing tools and strategies to spread beneficial information. According to Weinreich Communications, the theory, which ...

Opinions expressed by Entrepreneur contributors are their own. It’s quite common for small business owners to focus on product development. They’re passionate about it and have experience in it. But, ...

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs.

The following excerpt is from Dan S. Kennedy‘s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the ...