Brand protection strategies can extend beyond the trademark rights in a name or logo used in connection with a product. For example, the color of a product or its packaging, or portions of a product ...

In its recent decision in Christian Louboutin S.A. v. Yves Saint Laurent America, Inc., the Second Circuit held there was no “per se rule that would deny protection for use of a single color as a ...

What can brown do for you? A color can do quite a bit when it comes to embodying an organization's good will, as evidenced by the color employed for nearly a century by UPS's ubiquitous delivery ...

“In most countries in Asia, any color-based trademark application will, for sure, at least at the first round, be rejected on the grounds of lacking distinctiveness.” With their creative minds, ...

Christian Louboutin is a French footwear designer whose footwear has incorporated shiny, red-lacquered soles that have become his signature. French shoemaker Christian Louboutin stood before the 2 nd ...

In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, ...

It turns out it’s possible to trademark a color. For example, T-Mobile owns the color magenta. Really. Big companies consider color an important part of their marketing purposes. Here’s a chart of the ...