Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Paid online advertising gives small business owners an option for driving traffic to their website. A business's ads are placed on other sites to gain visibility to visitors of those sites. The two ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study shared with us by analytics provider ...

Opinions expressed by Entrepreneur contributors are their own. So now that you know the benefits and disadvantages of SEO and pay-per-click marketing, it’s time to dive into four PPC traffic sources ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to ...

SEO, PPC & AIO Guides » Ad Pricing Guide » CPC Definition (Cost Per Click) Chat with SearchBot The Cost Per Click price is the amount paid every time a user clicks on an ad. When booking a Cost Per ...