Ethan Gawronski was about 10 years old when he discovered Roblox. He dove into its games, mostly to socialize with other kids. Now, at age 20, Gawronski has his own Roblox game that he works on full ...
Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Ethan Gawronski was about 10 years old when he discovered Roblox. He dove into its games, mostly to socialize with other kids. Now, at age 20, Gawronski has his own Roblox game that he works on full ...
The creator of Blue Lock: Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his name ...
NEW YORK, June 12, 2025 /PRNewswire/ -- The Smurfs are joining the growing list of iconic franchises launching games on Roblox. Smurfs Grow A Village, found only on Roblox, is an immersive and ...
Ten players will get IKEA's hourly wage in London to serve virtual meatballs inside the game or redesign its showroom floors.
Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...
Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.
In September, a quirky game called Steal a Brainrot hosted 25 million players at the same time on Roblox’s global platform, surpassing a record set just months earlier by Roblox’s prior hit, Grow a ...
Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer. Grow ...
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