The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...

When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...

David’s Bridal has introduced David’s Style Squad, a commissioned ambassador program encompassing creators, frontline associates and the bridal retailer’s loyal customers. The Style Squad will help ...

New Initiative Expands the Brand's 'Aisle to Algorithm' Ecosystem, Blending Employee Advocates, Influencers, and Everyday Creators Into a Performance-Driven Social Commerce Engine KING OF PRUSSIA, PA ...