The beauty product that has become a make-up bag staple for adding color to lips and cheeks was originally made for a more private body part. Benefit Cosmetics customers were shocked to learn that the ...

Blush, specifically bright blush, is back, and thanks to Benefit Cosmetics, it’s easier than ever to get up close and personal with this beauty trend. Launching on May 24, Benefit’s WANDERful World ...

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It's a little unnerving to sit down with the polished, glamorous Ford sisters, who founded Benefit cosmetics in San Francisco 35 years ago, expecting them to discuss the company's steady growth in the ...

Inclusion of Benefit’s Brow Try-On AR solution into its flagship WeChat mini program creates an immersive and realistic experience for online beauty consumers NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...

Benefit Cosmetics’ grocery-themed beauty pop-up, Benemart, is going from physical reality at Selfridges to the immersive web to spread some holiday cheer to the virtual world, the company told WWD.

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The Benefit Cosmetics' Black Friday sale is the perfect time to grab all your makeup essentials at 30% off. Without a doubt, Black Friday is the best time to stock up on our everyday beauty products ...