Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch. Titled “The ...

How video game advertising works has changed drastically over the last few years. With Fortnite’s rise as the biggest game in the world, brands have taken note and begun using video games to target ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Ralph Lauren is expanding its presence on survival game Fortnite, as gaming proves to be a long-term strategy ...

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