Billions of dollars have been poured into marketing automation technologies. Given the ability to deliver more relevant and timely information to customers with ease, marketing has gained enormous ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

Today at Salesforce Connections 2018 in Chicago, Salesforce officially announced Salesforce B2B Commerce, billed as the solution that "meets the complex needs of the B2B buyer." This announcement ...

Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

British Airways has brought its business-to-business sales effort together globally under the umbrella of Salesforce’s software-as-a-service (SaaS) Sales Cloud. More recently, the airline’s sales ...

Less than three months after closing its acquisition of CloudCraze, Salesforce on Wednesday introduced a business-to-business offering to its Commerce Cloud portfolio. The CRM market leader unveiled ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a very ...

It’s been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. B2B sales cycles have changed. Salespeople and buyers have a new ...

How GenAI supports the B2B sales cycle and ways to leverage it now How GenAI supports the B2B sales cycle and ways to leverage it now Many businesses are investing in GenAI, especially in ...

Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing.