If you've been on TikTok or scrolled through Instagram lately, there's a good chance you've seen the new style trend that emerged this summer. Dubbed "avant basic," this kitschy aesthetic features ...

Have you started to notice the same funky patterns all over Instagram and TikTok? Bright colors and bold fabrics have been featured all over the place so often, they’re hardly unique anymore. Back in ...

Coined by writer Emma Hope Allwood on Twitter, the term “Avant Basic” came to be in January of this year, meaning that the trend’s popularity is fairly current—to clarify the timeline, let’s say it’s ...

ICYMI, Y2k design is a trend that’s taking over feeds of 13-18-year-olds. The look arrived on the heels of COVID-19, where kids have become less concerned with cohesion and making sense of the world, ...

The avant basic woman is easily identifiable. As well as owning a wardrobe stocked with the latest drops from Paloma Wool, House of Sunny and Lisa Says Gah, she drinks oat milk, decorates her home ...

Once defined by playful, social-media-friendly "avant-basic" design, Paloma Wool matures into a more restrained, quiet-luxury ...

The avant basic woman is easily identifiable. As well as owning a wardrobe stocked with the latest drops from Paloma Wool, House of Sunny and Lisa Says Gah, she drinks oat milk, decorates her home ...