The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity ...

Asda has made a change to its iconic logo in a major rebrand. Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is ...

A woman has branded herself for life with the Asda logo – because she loved her former job so much. Jodie Waddell, 32, used to work for the supermarket chain, but has now moved on to a job at Greggs.

Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is "gorgeous" after it was rolled out by the chain. Asda has made a ...