When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...

Even though it is often maligned, Bing is not as irrelevant in the face of its main competitor as many consumers, and marketers, think. Microsoft’s search engine holds a 25% market share in the UK, ...

While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...

This week I posted the monthly Google webmaster report, catch up quickly there. Google is now requiring AMP articles to have higher resolution images to be in the top carousel. Bing now has ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay ...