‘I get requests for fetish role plays, to walk in high heels,’ says Ilse, a Dutch 25-year-old who is establishing her own online video empire, ‘but that is not the purpose of my YouTube channel.’ ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

The internet has no shortage of unique communities. Some are self-contained and secretive, while others—like the ASMR YouTubers—have become something more akin to an industry. ASMR stands for ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...