The National Basketball Association has begun preliminary talks with investment banks as it decides whether to sell two new franchises that would likely fetch billions of dollars, according to people ...

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Add Yahoo as a preferred source to see more of our stories on Google. It’s officially squeak season. The National Collegiate Athletic Association’s March Madness is right around the corner. The ...

–The Multi-Brand Partnership Spotlights the Elite Performance and Influence of WNBA Athletes– CINCINNATI, OH – April 7, 2026 – Procter & Gamble and the Women’s National Basketball Association (WNBA) ...

San Antonio Spurs assistant coach Becky Hammon helps the Spurs' warm up before the game against the Dallas Mavericks at the American Airlines Center. Credit: Jerome Miron-USA TODAY Sports The history ...

NEW YORK--(BUSINESS WIRE)--The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global ...

NEW YORK — It has been a story filled with twists and turns, stops and starts, and lawsuits and countersuits that could fill a book. But on Wednesday, it could mark the beginning of the final chapter ...